Martech tools

Measure well. Decide better.

Chrome extensions to validate analytics data, catch implementation errors and trust your numbers.

Chrome extension

Data Layer Validator

Validates Google dataLayer, Adobe Data Layer, Adobe Web SDK and Adobe Analytics variables right from the browser, while you browse the site you are auditing.

  • Google dataLayer and Adobe Data Layer
  • Adobe Web SDK (Alloy)
  • Adobe Analytics variables
Install from the Chrome Web Store See details
Chrome extension

Tag Inspector

See what a page sends to its marketing vendors, live: every hit to Google, Meta, Adobe and more, with its parameters.

  • Tag inventory with who loaded each one
  • Health and Cost of each tag
  • No network calls: nothing is kept after you close the browser
Install from the Chrome Web Store See details
Chrome extension · Coming soon

Campaign Link Checker

Checks that campaign links keep their tracking codes from the click to the analytics call.

  • utm parameters, cid and click ids against your team's rules
  • Redirects that drop parameters, and where
  • Every link of an email, the Gmail draft included
See details

Coming soon to the Chrome Web Store.

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